Design Brief

I was asked to create a bilingual (French and English) catalogue for a company and product of our choice.

The Result

Following this brief, I chose the clothing brand Sézane and decided to use their newest clothing collection for the content of the catalogue. The overall design of the catalogue strives to reflect the brand’s existing look and feel, while incorporating compelling layouts that would display both French and English translations in a way that is pleasing to look at, and that does not appear busy or cluttered. My goal was to let the pieces of the collection speak for themselves using large visuals as the primary focus in the catalogue.

My Process

Starting with some initial sketches to brainstorm layout options, I was able to efficiently determine how my content would be distributed across the catalogue spreads. From there, using the brand’s website for reference, I established the colour palette made up of warm, natural colours that also expressed a level of elegance. I wanted to make sure the colour palette and type reflected the brand’s existing aesthetic, respected their guidelines, and mirrored the look of their new collection at the time, which that the catalogue was showing.

Having prepared all the remaining materials, I then referred to the brainstorming sketches that I had made to build the final layout using Adobe InDesign.